SUPERDRY SDS SHOCKWAVE C189

We design, produce, and sell clothing and accessories globally under the Superdry brand.

We focus on high quality, contemporary products with a strong link between our brand values and our product attributes: sustainably sourced, design detail, quality obsession, end-to-end innovation and affordability. By 2030, our ambition is ‘to become the most sustainable listed global fashion brand’ and as such we are working closely across the business to optimise our operations and supply chains, while delivering on our SEVEN CORE SUSTAINABILITY KEY PERFORMANCE INDICATORS (KPIs).